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Dick McCullough

October 24, 1996 OHC187 68 min.


Advertising executive. Born December 1936. Worked closely with several important sponsors of country music, including Kraft Foods. Active member of the Country Music Association (CMA) late 1970-1980s, serving both as a member of the board of directors and as president.

Interview Summary

1996 October 24
(1 hour, 8 minutes)
Advertising executive Dick McCullough talks about his work on the advertising side of country music. Discussion includes a review of his advertising career; the start of his involvement with country music as an advertiser; working with the Country Music Association’s CMA Awards Show; his election to the CMA board of directors and his term as CMA president; developments in country music during the mid-1980s; the advertising themes for country music during the 1990s; using country music as an advertising tool; comments on the changes in country music advertising through the years; and the role of the CMA in promoting country music.

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