Advertising executive. Born December 1936. Worked closely with several important sponsors of country music, including Kraft Foods. Active member of the Country Music Association (CMA) late 1970-1980s, serving both as a member of the board of directors and as president.
1996 October 24
(1 hour, 8 minutes)
Advertising executive Dick McCullough talks about his work on the advertising side of country music. Discussion includes a review of his advertising career; the start of his involvement with country music as an advertiser; working with the Country Music Association’s CMA Awards Show; his election to the CMA board of directors and his term as CMA president; developments in country music during the mid-1980s; the advertising themes for country music during the 1990s; using country music as an advertising tool; comments on the changes in country music advertising through the years; and the role of the CMA in promoting country music.